Marketing & Business B2B Personalization: Why First‑Name Emails Are Dead Optimizing B2B outreach means moving beyond first-name emails to truly personalized strategies that resonate with prospects’ unique needs and challenges. Kirsti SchoenAugust 22, 2025
Marketing & Business Zero‑Party Data: Marketers’ Goldmine in a Cookieless Future Harness zero-party data to build trust and personalized experiences, but discover why mastering this resource is essential in a cookieless future. Kirsti SchoenAugust 18, 2025